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10
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Unit R094: Visual identity and digital graphics
Students learn how to develop visual identities for clients. Applying the concepts of graphic design to create original digital graphics which incorporate your visual identity to engage a target audience.
On completion of this unit, students will understand that identity is a vital component of any business, product, or brand. A visual identity communicates values and core principles to the consumer, user, or customer. It
makes a brand recognisable and helps sell a product or idea to a target audience. Logos, shapes, typography, colour theory and composition are all used to generate visual identities which work across different platforms and media, and user interface and experience are key considerations in the design process.
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Unit R094: Visual identity and digital graphics
Students learn how to develop visual identities for clients. Applying the concepts of graphic design to create original digital graphics which incorporate your visual identity to engage a target audience.
On completion of this unit, students will understand that identity is a vital component of any business, product or brand. A visual identity communicates values and core principles to the consumer, user or customer. It
makes a brand recognisable and helps sell a product or idea to a target audience. Logos, shapes, typography, colour theory and composition are all used to generate visual identities which work across different platforms and media, and user interface and experience are key considerations in the design process.
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Unit R093: Creative iMedia in the media industry
Students learn about the sectors, products and job roles that form the media industry. They will
learn the legal and ethical issues considered and the processes used to plan and create digital media products, as well as how media codes are used within the creation of media products to convey meaning, create impact and engage audiences. Students
will learn to choose the most appropriate format and properties for different media products.
On completion of this unit, students will understand that the media industry is vast, covering both traditional and new media sectors and providing work for individual freelance creatives as well as large teams in design houses and multinational companies. Job roles frequently overlap multiple sectors, and products often need to be suitable for more than one kind of output. However, there are common aspects to all media products. Pre-production and planning are vital; saving clients time and money and enabling creatives and designers to charge appropriately for their services.
Products also make use of similar media codes to convey meaning, create impact and engage audiences.
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11
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Unit R097: Interactive digital media
Students learn to design and create interactive digital media products for chosen platforms. They will learn to select, edit, and repurpose multimedia content of different kinds and create the structure and interactive elements necessary for an effective user experience.
On completion of this unit, students will understand interactive digital media products are found across the media industry, in games, websites and apps, learning and knowledge-based systems, simulations and in commerce. At the heart of digital media products is a fusion of media rich content including text, images, sounds, video and animation. This content is combined with UX and UI design to create an immersive and
engaging environment which can promote, educate, entertain, inform or influence.
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Unit R093: Creative iMedia in the media industry
Students learn about the sectors, products and job roles that form the media industry. They will
learn the legal and ethical issues considered and the processes used to plan and create digital media products, as well as how media codes are used within the creation of media products to convey meaning, create impact, and engage audiences. Students
will learn to choose the most appropriate format and properties for different media products.
On completion of this unit, students will understand that the media industry is vast, covering both traditional and new media sectors and providing work for individual freelance creatives as well as large teams in design houses and multinational companies. Job roles frequently overlap multiple sectors, and products often need to be suitable for more than one kind of output. However, there are common aspects to all media products. Pre-production and planning are vital; saving clients time and money and enabling creatives and designers to charge appropriately for their services.
Products also make use of similar media codes to convey meaning, create impact and engage audiences.
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Unit R093: Creative iMedia in the media industry
Students learn about the sectors, products and job roles that form the media industry. They will
learn the legal and ethical issues considered and the processes used to plan and create digital media products, as well as how media codes are used within the creation of media products to convey meaning, create impact, and engage audiences. Students
will learn to choose the most appropriate format and properties for different media products.
On completion of this unit, students will understand that the media industry is vast, covering both traditional and new media sectors and providing work for individual freelance creatives as well as large teams in design houses and multinational companies. Job roles frequently overlap multiple sectors, and products often need to be suitable for more than one kind of output. However, there are common aspects to all media products. Pre-production and planning are vital; saving clients time and money and enabling creatives and designers to charge appropriately for their services.
Products also make use of similar media codes to convey meaning, create impact and engage audiences.
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